Sunday, June 13, 2010

Selling beyond your product

A lot of us may think that selling is all about having the best product. Something that everybody needs or everybody wants. It may be hard to believe but the product is merely 50% of the whole package. The other 50% is marketing - how you sell your product.

Most successful companies are those that know how to market their products. They know exactly what their clients need and how they can address them. But, of course, they have some of the best marketing agents with them. For small and medium enterprises (or new ones), one of the best way to market your product is through trade shows.

A trade show is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products, service, study activities of rivals and examine recent market trends and opportunities. Most of the time (especially for new businesses), trade shows are the medium by which businesses can make a good first impression on potential customers. That is why an exhibition in a trade show is equally as important as the quality of your product.

The first thing you want to do when you enter a trade show is make sure that your exhibit area is attractive enough as if calling people to come closer to see what you have. Trade show flooring can be used to make your booth stand out. And there's no need to worry much about designing because trade show flooring comes in a variety of styles and shapes.  There is even a line of printed flooring, so that users can add a logo or message to the flooring. Trade show carpet is also available for exhibitors and adds a nice comfortable touch to any exhibit.

Offices, stores, retail outlets and retail chains often times use logo mats.  Logo mats can be printed in several different ways. Inlaid logos are common and full color digital images can be produced.

Depending on the organizers, there are cases when the trade show is held outdoors. If that is the case, printed tents and logo canopies can be most effective. Printed logo canopy using EZ Up products and other styles of printed tents are used by a wide variety of companies selling products on the go.  Great for outdoor events, these canopies are the mainstay of presenters at all types of fairs and festivals.